BRANDING YOUR INSTAGRAM FEED

Follow Mazama on Instagram. They use a consistent palette of blue, grey, and brown.

Follow Mazama on Instagram. They use a consistent palette of blue, grey, and brown.

Follow 45Wall Design on Instagram. Traci Yau uses a consistent palette of soft white and black.

Follow 45Wall Design on Instagram. Traci Yau uses a consistent palette of soft white and black.

1. Pick a filter. :: There is nothing worse than seeing a variety of ridiculous looking filters all over your Instagram feed. I understand you feel the need to share your ever-changing mood through the lens of an Instagram filter, but just don't. If you simply must use a filter, then please stick with one.

2. Choose a color palette. :: Think of your Instagram feed as something cohesive. Your palette should reflect your packaging, products, and website.

3. Limit your food photos. :: Unless you work for Bon Appetit, nobody wants to see the steel-cut oatmeal you ate out of your mason jar this morning with fresh blueberries you harvested yourself from Target. Some people are really good at taking food photos, they are called food stylists. Fresh produce from you garden or the farmer's market is the exception.

4. Plan ahead. :: If you approach each day with a Oh-Crap-I-Didn't-Post-Anything-On-Instagram-Today-And-Now-What-Am-I-Going-To-Do attitude then you will end up with a bunch of random photos of your hand clutching various pieces of fabric. Yes, planning ahead does take time.

5. Keep your voice authentic. :: Being authentic may sound like marketing-ese, but it's true. If you try to sound like another brand you admire, it won't work. Be yourself and keep your captions conversational. If you are still having a hard time, close your eyes and pretend you are talking to your bestie. That always helps me.