Instagram Loop Giveaways are a great way to grow your following, introduce your followers to new accounts, and create excitement. They can also be a big dud. I have tested all of these tips myself during the last Loop Giveaway I organized and gained 700 targeted followers in 48 hours. They work.
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1. Don't post an open call. I see this happening in Facebook groups all the time and it drives me nuts. You need to choose specific people and reach out to them individually. Through email. Posting an open call is basically saying, "Do you have a pulse? I would love for you to represent my business."
2. Ask the right people. Your audience trusts you, so don't break that trust. If you include people in your loop that aren't amazing, you will seem desperate and your audience will be annoyed. Amazing doesn't necessarily mean people with tons of followers, but it does mean people who share a similar audience. Each person in your loop should be chosen because you know your following would find their content useful.
3. Don't be intimidated. If you have 1,000 followers, then someone with 10,000 followers may not be interested. BUT, they might be interested if the collective following is 50,000.
4. Make it easy for everyone. Give clear instructions for all participants. Don't clog up their email with lots of back and forth. If you haven't downloaded my Instagram Loop Giveaway Email Series, then do it now.